The Sadak Se Utha Kar Star Banaunga meme originates from the 2007 Bollywood movie Welcome. In the movie, Fake Director Dhaknesh Varman (the character played by Vijay Raaz) says this dialogue to Producer Akhilendra Chandel (the character played by Asrani) when the producer questions his decision to cast an unknown actor in his film. The popular use of Sadak Se Utha Kar Star Banaunga meme is to denote someone or something who/which makes someone or something famous from being unknown.
