What's the best cheese to lure a bear out of a cave?

The joke “What’s the best cheese to lure a bear out of a cave? Camembert” is a pun based on the sound of the cheese’s name, “Camembert.” Camembert is a type of soft, creamy cheese, but the humor in this joke comes from how its name can be humorously interpreted. The name “Camembert” sounds like “Come on bear” when spoken aloud. This play on words suggests that saying “Camembert” would be an effective way to coax or lure a bear out of its cave, as if the cheese’s name itself is a call or invitation for the bear to “come on out.”