The Ye meri expertise nahi hai meme originates from the Indian business reality TV series Shark Tank India. In episode 12 aired on 4 January 2021, Namita Thapar who is the Executive Director of Emcure Pharmaceuticals said this dialogue to Krishnan Sundararajan when stating her reason for not investing in the LOKA. She is known to be a strong supporter of female entrepreneurs and is particularly interested in ventures that empower women, although she will walk away from a deal if she believes the idea or product requires skills not related to her expertise. She is involved in a number of government initiatives, including the “Women’s Entrepreneurship Platform” of the NITI Aayog, the “Digital Health Task Force,” and the “Champions of Change.” The English translation of Ye meri expertise nahi hai is this is not my expertise. The popular use of the Ye meri expertise nahi hai meme is to mock someone/something who is struggling to cope with things in a niche.