The Hum Jeet Gaye meme originates from the 2001 Bollywood movie Lagaan. In the epic scene at the climax of the movie, Ram Singh (the character played by Javed Khan Amrohi) says these lines when Bhuvan wins the match for Champaner village on the last ball of the innings. The popular use of Hum Jeet Gaye meme is to express the joy of winning.
